Our story
From a pantry to a beauty shelf.
Every product we've made is about the same thing: the stuff people keep, and the people they share it with.
- 2023
Pantryloop
Our first app: a shared household inventory. The feature people loved wasn't the inventory, it was seeing a shelf together.
- 2024
Clipforge & Relayform
A shorts generator for creators and a hosted endpoint/webhook product. One taught us media at scale; the other became the integration layer under everything we build.
- 2025
Shelfie begins
We combined the shelf, the media pipeline and the platform into a social beauty app and started building with our own design system from day one.
- Sept 2026
Shelfie in people's hands
First TestFlight and Android builds. Weekly feedback rounds, over-the-air releases, a catalogue past 1,300 products.
- Next
Public launch
App Store and Google Play, brand and retailer partnerships, and our first funding round.